Wordsun's own Michael Johnson has recently launched his new website http://www.DoYouRemember.co.uk. The website is a memorabilia and nostalgia website where visitors can share their memories of what they remember from the 70s, 80s and 90s.

TV shows, movies, music and toys are amongst the items being discussed.

The site has already picked up impressive media coverage with an entry in USA Today and even a mention in the Honolulu Advertiser!

Affiliate marketing is all about promoting the product. But it is not cold or hard selling. The affiliate lures the Internet user to visit his website by offering information and even free online courses. The visitor of the affiliate's website will find the free information and will even enroll in the free online course. And while reading the informative articles, the visitor will slowly be convinced of the value of certain products.

And when the visitor realizes the value of certain products, he will most likely click the banner that links to the website of the merchant who manufactures the product or who officially sells the product. The affiliate does not do the direct selling. The affiliate simply sets the mind of the visitor, who is the target client, so that this visitor will be easier to convince to proceed to the purchase or order form of the merchant's website.

Thus, for an affiliate marketing business to be successful, the promotional strategies carried out by the affiliate should also be successful. One that will contribute to the success of such promotion is the utilization of e-zines.

An e-zine is basically a newsletter which is emailed to the subscribers of the e-zine. This newsletter contains the types of information that the subscriber has already expressed a willingness to read about. And when an ad is placed together with such information, the subscriber will be made aware of the presence of the products promoted by the affiliate.

There are two types of e-zine ads that an affiliate can pay for. The first type is similar to a banner ad. It contains a couple of sentences composed of well-chosen words that will entice the reader to visit the website of the affiliate. An affiliate can easily write such an e-zine ad since he already has promotional materials for the products.

The second type of e-zine ad is called the solo ad. In such e-zine ad type, the newsletter being mailed to the subscriber contains only the advertisement of the affiliate and nothing more. Usually, such a solo ad is mailed separately from the regular newsletter. For example, if the newsletter is sent every Tuesday of the week, the solo ad is sent on a Thursday or a Friday.

There is no limit to the number of words placed in a solo ad. But the affiliate must keep in mind that such a solo ad is sent through email. Therefore, the solo ad should not be too long that reading it will take up so much time that the subscriber is not willing to sacrifice. The usually suggested number of words is 500.

With e-zine ads, the opportunities of earning more increase. And the affiliate moves closer towards that goal of affiliate marketing success.

About the Author

Peter Garant's affiliate marketing site offers unique website articles to webmasters who wants to maximize traffic and revenue on their affiliate sites.

Syndicate Your Content to Other Online Media

Yes, traditional search and news search will get you the visitors that are currently actively searching for specific content, no doubt about it. Those are the visitors that need something specific right now and will use the search engines to get it.

But chances are that your website won't be their first destination after their search, especially if you're not well ranked for the specific keywords these people are looking for. But, they might get to a website that at least partially covers the topic you're covering.

And not all online traffic comes from search.

Much traffic is generated by the e-zines that people subscribe to, by frequent visits to favorite online destinations for specific topics and so on.

The point is, every day online users are visiting websites that have something to do with your topics ? but these websites are not your websites.

Now consider this fact: Content is best served when contextually relevant to the current online environment of the visitor.

How can you take advantage of this fact?

You can work towards getting your latest headlines, content summaries or even full-text content published on these websites, to increase your online exposure and receive targeted traffic from these websites.

In short, online content syndication is all about delivering your content to other websites and having it re-published there.

Essentially, this is a concept adapted from TV syndication, where TV show producers and TV networks allow other TV networks to run their show for a price. The difference is that in the world of online syndication the coin isn't money, but rather the traffic and exposure you receive by syndicating your online content.

Here are some quick examples:

A cooking website provides an abundance of cooking tips, recipies, reviews and other cooking related content. You on the other hand wrote a book on exotic indian recipies you are now trying to sell online. It's a perfect match. The cooking website is (or should be) looking for new ways to get more credible content for its visitors for free, while you're looking for increased exposure. In this case you could provide that website with your latest selections of exotic indian receipies, perhaps with a new recipe every day. The website would publish your headlines and short summaries of the receipes, and their visitors would need to clickthrough to your site to read more ? giving you the opportunity to make the sale. Or, the other way to do it, would be to allow the cooking website to display your syndicated content in full, but with an ad at the bottom of your recipies inviting readers to order the book, with a link to the order page.

You're a direct marketing consultancy firm, specializing in direct marketing in Central and Eastern Europe (CEE). Well, there are dozens of websites covering direct marketing, but none provide direct marketing tips on direct marketing in the CEE region. Although you're not in the publishing business, you could easily provide direct marketing portals with semi-daily commentary on direct marketing in the CEE, tips for marketing in the region, coverage of direct marketing events in the region, legal tips and so on. The portals would better satisfy its visitors by providing them with more unique content, while you could generate new leads from the people that visit your own website after clicking on your headlines.

You're an e-commerce site selling low-priced laptops. What you could do in this case is seek out websites that cover and review low-priced laptops and offer them to re-publish your latest laptop deals and releases, to direct people to your webstore where they can make the order or simply find out more about the laptops promoted, and the website would in turn receive a commission for every product sold through them. This same concept works for any affiliate marketing powered business. If you have affiliates, you can help them generate more sales by providing them with ready made content about your products, such as a list of upcoming seminars and similar.
No matter what industry you're in and what your goals online are, you are almost certain to have your own relevant content that you want re-published in whole or in part on other websites, and you will be sure to find websites that reach the same audience and cover the same or complimentary topics that could be interested in republishing your content.

The key, however, in making all of this work, is contextuallity and relevancy.

The content you wish to distribute must be highly relevant to the audience your prospective syndication partners reach.

The content must be in some context with the website you want it to be available at.

This tactic will not only generate new traffic for you and bring you highly relevant and targeted visitors, but will also help you increase your online credibility, increase your brand recognition and might even help you become established as a thought leader.

But what's the role of RSS in all of this?

RSS has become the de-facto standard for online content syndication.

All you need is to provide an RSS feed with the exact content you want to syndicate, and all the other websites owners need is a way to consume your RSS feed and display its contents on their websites.

Once you update your RSS feed, for example when adding a new news piece, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.

And because this is a standard there are now countless tools available to make this process easy for everyone involved.